2.6 Link Text
A page's relevance to a given search
can be improved by taking advantage of another scoring technique
highly favored by some engines. The text within a LINK is
sometimes weighed more heavily than words found in the regular
body text.
Example of a link tag:
<A HREF="blue-widgets.htm">Blue Widgets</A>
Example of a page which emphasizes the keyword Widgets in
the Link Text:
<HTML>
<HEAD>
<TITLE>Widgets and More!</TITLE>
<META name="description" content="Widgets
by Jerry's Widget Emporium are the best widgets money can
buy.">
<META name="keywords" content="blue widgets,green
widgets,red widgets, Jerry's Widget Emporium">
</HEAD>
<BODY>
<H1>Widgets Explained:</H1>
<P>Widgets by Jerry's Widget Emporium are the best widgets
money can buy.</P>
To learn about our widgets, choose one of the following: <BR>
<A HREF="blue-widgets.htm">Blue Widgets</A>
<BR>
<A HREF="red-widgets.htm">Red Widgets</A>
<BR>
<A HREF="green-widgets.htm">Green Widgets</A>
<BR>
</BODY>
</HTML>
The above example again emphasizes the keyword "widget"
but also includes other PHRASES people might search on such
as blue widget, green widget, and so forth. Statistically,
most people search on two or more words to narrow the scope
of their search, so always include related keywords together
whenever possible.
The VISIBLE text of the links above are where you primarily
want to include your keywords. It's also a good idea to create
your page names based on your best keywords. That way you
score a few more keyword points for the occasional search
engine that indexes the page name portion of the link tag
as well.
Link Text Tips:
- Always use your primary keywords in the visible link tag
area of at least one or more links on the page.
- Try to place your primary keywords at the start of the link
when possible.
- If generating or creating a "doorway" page, always
link to another page on your site which includes more detail
about the keyword topic.
- Avoid listing the same word multiple times in a row since
some engines may penalize for this. Instead, use the keyword
multiple times, but separate them by other words in your text.
- Use the longer form and the plural form of a keyword when
possible. For example, if you use marketing in your Title
tag, a search on marketing or market will yield a match on
most engines. However, words like companies will not always
yield a match on company since company is not an exact "substring"
of companies. In these cases you'll want to try and use both
forms of the word.
- Use Upper/Lower case lettering for keywords in general.
Example: Blue Widgets are sold here!
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